Earth Children / Campaign
We had to promote Jean M. Auel's much-awaited 6th book in the bestselling Earth's Children Series. 'The Land of Painted Caves', like the others in the series is set 30,000 years ago in prehistoric Europe. Leading up to the launch we gave away free boxes of matches as a take-home reminder of the book release. Of course, in remaining true to the book we had to make sure the matches were historically accurate to that period of time.